GALACTIC EXPLORATION MUSEUM

BRAND REDESIGN

The U.S. Space & Rocket Center is an aerospace museum located in Huntsville, AL. Their former branding was extremely technical rather than imaginative. Their logo was complex and too-high detailed, and their monochrome red/black/white color palette was mismatched to their institution. I took on this rebrand by starting with changing their name to the Galactic Exploration Museum, which encapsulates the kind of information they provide while adding an imaginative element that appeals to all age groups. The logomark and color palette are more dynamic, high contrast, and eye-catching. I applied this new system to a standard stationery set, along with tickets for various events at the museum itself.