DEL’S LEMONADE

BRAND REFRESH

Del’s Lemonade is a frozen lemonade company based in Cranston, RI. They have thrived for decades as a Rhode Island summer staple. Their current branding is very recognizable, but very much outdated–it has not changed much since the opening of the company in 1948. This rebrand is meant to be a modern, cleaner approach, while maintaining their timeless hometown business values.